Rumii Logo

Rumii Privacy Policy

Last updated: October 15, 2025

To give you the insights into how your behaviours impact your emotional wellbeing, we ask you to share the data that your smartphone collects. It's important to us you understand that your data is secure and not shared with anyone without your consent, so we've written our policy in simple language so that you can give your informed consent.

If you have any questions, email fin@rumii.app.

How We Collect, Store, and Process Your Data

Welcome to Rumii

We care about your privacy and want to make sure you understand how we handle your personal data. Here’s a simple guide to our data privacy and processing practices.

Who We Are

Rumii is owned by Little Beginnings Ltd, a company committed to improving access to psychological support for young people. As such, we understand the importance of protecting your personal data.

  • Data controller: Little Beginnings Ltd
  • Contact: support@rumii.app

We determine why and how your data is processed, using secure UK cloud servers.

What Personal Data Do We Collect?

  • Personal data: First name (to personalise your dashboard) and Date of Birth (to confirm digital consent and provide cohort-based insights).
  • Location data: GPS is used to understand your time use patterns and emotional wellbeing.
  • Motion data: Accelerometer and Apple’s MotionKit data are used to identify physical activity patterns.
  • Device usage: Screen Time data is accessed (but not stored) to provide usage insights and limits.
  • BLE signals: Bluetooth data estimates social proximity by detecting nearby devices.
  • HealthKit data: With your permission, we read step/activity data to enhance wellbeing tracking and future wearable integration.
  • Camera: Rear camera is used only for Augmented Reality features. No image data is stored or collected.

Why Do We Collect Your Data?

  • Behavioural health insights: Personalised feedback on how your behaviour may affect mental wellbeing.
  • Cohort comparisons: Understand experiences in the context of people your age or situation.
  • Personalisation: Tailor content and features for you.
  • Early awareness: Support you in identifying changes in your wellbeing.
  • Anonymised research: Support population-level mental health research with untraceable data.

Lawful Basis of Processing

We process your data based on your explicit consent, given when you choose to use the Rumii app and its features.

How Do We Protect Your Data?

  • Encryption: All data is encrypted in transit and at rest.
  • Access controls: Only authorised team members access data.
  • Security audits: Regular reviews and updates ensure best practices are upheld.

Where Is Your Data Stored?

All data is stored on Microsoft Azure UK cloud servers, which are GDPR and HIPAA compliant.

How Long Do We Keep Your Data?

  • Pseudo-anonymised data: Retained while you use the app.
  • Anonymised data: Retained for lawful and research purposes.
  • Account deletion: You can delete all personal data at any time via the app.
  • Aggregated data: Not deletable as it is no longer identifiable.

Who Can See Your Data?

  • Just you: Your personal data is only visible to you.
  • Rumii team: Only anonymised data is accessed for product development.
  • Research partners: Aggregated, untraceable data may be shared to support mental health advancements.
  • Paid services:
    • If you pay: your data remains private.
    • If sponsored: you agree to share aggregated and anonymised data in return.

Your Choices and Controls

  • View trends: See your data over time in the app.
  • Adjust settings: Manage your privacy preferences.
  • Opt-out: Disable specific data features.
  • Delete: Remove your account and all personal data (except aggregated).

Your Rights

  • Access: Request to view your personal data.
  • Correction: Fix inaccuracies in your data.
  • Anonymisation: Ask us to permanently unlink your data.
  • Portability: Export your data in a shareable format.
  • Restriction: Limit how we use your data.
  • Complaint: Contact us or your local data regulator with concerns.

International Data Transfers

All data is stored in the UK. In the event of a change in ownership outside the EEA, we will ensure protections are in place and notify you before any transfer occurs.

Changes to This Policy

We may update this policy. When we do, you’ll be informed via the app or email.

Contact Us

If you have any questions or concerns:

  • Email: fin@mindpsy.co.uk
  • We're here to ensure a private, safe, and helpful experience on Rumii.

Thank you for being part of the Rumii community.